Lionel Messi is once again set to take over your screen — and this time, he’ll have a camera dedicated entirely to him.Major League Soccer (MLS) announced the return of its wildly popular “Messi Cam”, a player-focused livestream that will track the Argentine legend’s every move during Inter Miami’s Leagues Cup clash against Necaxa on August 2. The stream will be available exclusively on TikTok and presented in a mobile-friendly vertical format, complete with custom graphics and overlays.Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW!MLS is branding this initiative as “Player Spotlight: Messi,” and has committed to producing four such Messi-centered broadcasts during the 2025 season. The initiative comes in collaboration with TikTok and Apple TV, pushing fan engagement to a whole new level.
Poll
Do you think Messi Cam will enhance the viewing experience for fans?
“We’re bringing fans even closer to one of the greatest players of all time — in a way that’s dynamic, immersive, and made for the next generation of fans,” said Seth Bacon, MLS Executive Vice President of Media. “We’re proud to keep innovating with partners like Apple and TikTok to create unforgettable moments.”The Messi spotlight first debuted in October 2024 during Inter Miami’s playoff opener against Atlanta United, drawing over 6.4 million views across MLS and club TikTok pages — becoming the most-watched sporting event in Apple history, according to the league.The upcoming August 2 clash will feature Inter Miami against Mexican club Necaxa, co-owned by a star-studded lineup including Ryan Reynolds, Rob McElhenney, Mesut Özil, and Eva Longoria, among others.Fans can catch the Messi Cam on the official TikTok pages of MLS, Inter Miami, and Apple TV. The three remaining matches featuring the special broadcast will be announced later.This comes as MLS viewership continues to climb. Commissioner Don Garber revealed that average viewership per Apple Season Pass stream is up nearly 50% in 2025, hitting 120,000 unique viewers per match.
