Clarence O. Smith, who convinced skeptical mainstream advertisers of the power and worth of the Black female consumer market as a founder of Essence, the first general-circulation magazine directed at Black women, died on April 21. He was 92. Mr. Smith, who lived in Yonkers, N.Y., died in a hospital after a short illness, his…
“TikTok is here — we are here,” Khartoon Weiss, the company’s vice president of global business solutions, told a packed warehouse of advertisers on Tuesday in Manhattan. “We are absolutely confident in our platform and confident in the future of this platform,” she declared. That statement was the closest TikTok advertising executives got to addressing…
The expansion of the loophole for tariff-free shipments of goods nearly a decade ago gave rise to Temu, Shein and other low-cost online retailers offering items straight from Chinese factories at unfathomable discounts. It also unleashed something else — a cascade of billions of dollars of digital advertising that provided a windfall for Meta, Alphabet…
The Justice Department laid out its road map on Friday to break up Google’s advertising technology empire, which would be the second request to force the sale of pieces of its business within a year. The government’s comments came during a hearing convened by Judge Leonie M. Brinkema of the U.S. District Court for the…
Meta said on Wednesday that it expected to see strong revenue growth in its advertising business in the coming months, even as President Trump’s tariffs threaten to batter the global economy. The Silicon Valley company, which owns Facebook, Instagram and WhatsApp, also reported rising revenue and profit for the first quarter, buoyed by Instagram and…
Spotify has paid more than $100 million to podcast publishers and creators since January, the company told The New York Times’s DealBook. The payout is the result of a program introduced in 2025 that opened up new revenue streams to eligible hosts. But it is also an attempt to draw more creators (and their audiences)…
Google might be threatened with a breakup after losing two antitrust cases, but in the meantime it can console itself with piles of money. Alphabet, Google’s parent company, posted results on Thursday that included a large jump in profit. Net income for the first quarter was $34.54 billion, up from $23.66 billion a year earlier….
Persuading people to spend money in a time of unpredictable tariffs is proving to be a complicated calculation for the $380 billion American advertising industry. Should a retailer commit to holiday television commercials for toys manufactured by newly vulnerable trading partners? How do social media companies account for the potential disappearance of Chinese companies that…
“Do these have cheese in them?” he asked. She saw more tourists in snowmobile suits lingering by the cashier. Before they could make eye contact, she got out of there. “I was thinking: Here we go again,” she said. These were small impositions, but enough was enough. If you’re blond and therefore identifiable as a…
Rick Levine, an award-winning television commercial director who brought a big-screen sensibility to the small screen with widely celebrated spots, like a Diet Pepsi Super Bowl ad from the 1980s featuring Michael J. Fox risking life and limb for love, died on March 11 at his home in Marina del Rey, Calif. He was 94….