Conflict to closet, Operation Sindoor sparks boom in patriotic merch – The Times of India

Conflict to closet, Operation Sindoor sparks boom in patriotic merch – The Times of India

After two sharp oneliners by Air Marshal A K Bharti lit up social media following the May 10 India-Pakistan ceasefire, Adi Arora, a 34-year-old entrepreneur based in Parwanoo, Himachal Pradesh, quickly turned them into T-shirts. One bears director general air operations Bharti’s now-iconic line, “Our job is to hit the target, not to count the…

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