influencer marketing - Wander City

Genesis Advtg & Puretech Digital merge – Times of India

alishpagda08@gmail.com2 weeks ago02 mins

MUMBAI: Genesis Advertising and Puretech Digital have merged to form one group entity, Genesis Group. The merger, through a mix of cash and stock, will allow the group to offer its clients a wider suite of both traditional and digital advertising and marketing services. “We tried digital business but did not make much headway.We do…

ASCI tweaks influencer ad guidelines for BFSI, health | India News – The Times of India

alishpagda08@gmail.com1 month ago02 mins

Advertising Standards Council of India (ASCI) has tweaked influencer advertising guidelines related to promotion of commercial goods and services in BFSI, health and nutrition sectors. “Influencers providing advice and/or promoting and/or commenting on merits or demerits on aspects related to commercial goods and services in these sectors were required to have the necessary qualifications and…