The great American back-to-school ritual: How much will parents really spend in 2025? – Times of India
Every August, America’s annual back-to-school ritual transforms retail aisles into battlegrounds of parental anxiety and marketing theatrics. Yet in 2025, the familiar frenzy carries a note of restraint. Deloitte’s 18th annual Back to School Survey—an online poll of 1,203 K–12 parents conducted between May 21 and May 30—reveals a consumer base no longer splurging blindly…