WNBA star Caitlin Clark and Nike’s branding challenges: A battle for influence
Caitlin Clark, the top-1 pick in the 2024 WNBA Draft, has made her mark in both women’sâbasketball and pop culture. With her dazzling play and record-setting accomplishments, she has rapidly become the face of the WNBA and one of the league’sâmost marketable attractions. But as her star has risen, Nike’s marketing choices in relation to…