Sony Culver Max wins Asia Cup media rights at US$170, 70% hike from previous value | Cricket News – Times of India
NEW DELHI: Sony Culver Max has won the Asian Cricket Council (ACC) media rights for the 2024-31 cycle at a base price of US$170m via an e-auction process.It was a hike of 70% from the previous cycle where Disney-Star had the Asia Cup rights at US$100m between 2016-2023. In an interesting development, Sony was the…