
One Key to a Successful Campaign for Pope? Act Like You’re Not Campaigning.
In March 2013, Cardinal Jorge Mario Bergoglio of Argentina gave a roughly four-minute speech at one of the closed-door meetings in the Vatican before the conclave to elect the next pope. The short remarks, envisioning a church that got out of its insular comfort zones and self-referential habits, went over big. When the cardinals voted…