Sports Business: RCB takes over from CSK as most valuable IPL team; league’s brand value grows to $18.5 billion | Cricket News – Times of India
Royal Challengers Bengaluru won their maiden IPL title earlier this year. Global investment bank Houlihan Lokey’s latest IPL Brand Valuation Study reveals the Indian Premier League‘s (IPL) value has grown to US$18.5 billion, marking a 12.9% increase. The report states the newly crowned champions Royal Challengers Bengaluru (RCB) have become the most valuable franchise at…